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The expression IN THE LOOP refers to being" in the know", having the necessary information", and being part of a circle" of people who share in this same information Loop. In this Case, the information is heavy bass driven House and Tech House music, with funky, dirty, jackin beats, dark melodies, and infectious vocal lines, tailored strictly for the dance floor. The cirlce" of people, are househeads who appreciate quality underground house tunes and freedom of expression. In the Loop Recordings is the record label and brainchild of Producer, DJ, and tastemaker Lupe Fuentes whose unique style of tech house and house music defines the In the Loop Brand. Born in Colombia and groomed on the dance floors of Spain, Lupe Fuentes has rooted her sound and style in Los Angeles, California, where she hands on manages "In The Loop, a 100% independent record label committed to releasing beats that make you feel In the Loop!