Tidy is born In early August of '95 while returning from a Music Factory business meeting in London, Martin Smith (who now was editor of Music Factorys dance magazine Mixology) and Amadeus Mozart were talking on the train about John's suggestion of a new dance label. It was a hot sticky day and Amadeus was slurping away on a can of orange Tango, then the Keep Britain Tidy logo jumped out at him like a smack in the face Ultimately Amadeus had wanted the label to have a strong identity a big fan of Hooj Choons strong iconic stick man image he knew that something simple and striking would work as a label logo. Tidy Tunes was suggested instantly but didnt have that special ring to it, while Amo was thinking about the name Martin was re-drawing the logo on a piece of scrap paper, turning the bin upside down and placing a turntable on the top the logo was formed. After 3 more stops on the train line from London to Kettering the name Tidy Trax had been born. Martin was excited about the fact not only was the logo so good it would be a creative marketing dream everyone will look at the Keep Britain logo and think of our new label the word tidy is a cool word something that is tidy is always a positive phrase it looked and sounded like a good plan. Andy Pickles and Amadeus Mozart set up Tidy Trax in 1995 as an outlet for their own productions, unaware that over the course of the next few years they would create one of the biggest Hard House labels in the world. As th...