Born and raised in Norway under the influence of a disco-loving family, Lise Olsen first stepped foot in the pulsating city of Shanghai fall of 2004. The eccentric yet vibrant energy & culture of this city immediately drew her in. An exciting 2 week sneak peak turned into a 12 year adventure where Lise experienced working on various types of projects for which she felt immense passion. She began her journey as a model where, after obtaining a bachelor's degree in fashion design, she worked as a stylist & producer for photo shoots in exotic locations around Asia. Working behind the scenes of a buzzing TV and media world (Zhejiang Tv station), Lise experienced the glamour and pain of beauty pageants (Miss Universe China), and, most importantly, the process of creating an experiential music festival (Budweiser Storm Festival) where she worked as the creative director. Combining music, art, and design, Lise honed her skills in an environment that quickly became one of China’s most popular music scenes. Her current project is a reflection of her past decade in China, combining elements of fashion and music to craft sounds tailored for the runway, events and clubs.